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How to connect with digital-only customers

jaschuma

Updated: Oct 9, 2020

When the only thing you think about is selling, selling, selling, what happens? Potential customers get emails that are only promotions. They get bombarded with products to buy, but no useful information. And, they start to feel they are just a number to you, rather than an actual person.


Before you sell anything, you need to connect, and not just with a handshake or sending out one email. You need to emotionally connect with the people you want to be your customers now, and for the rest of their lives.


Use the weekly email to your advantage and share with your clients a bit of who you are. Deepen the relationship that you built when you helped them find their house by helping them turn it into their home. Share you.




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